Top 10 Real Estate Tips From A Tenured Top Producer In SWFL Real Estate
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Do you want to up your game in real estate? Whether you’re a buyer, seller or fellow agent, we are here to help you skyrocket your real estate success.
Curated by Mike McMurray, a tenured top producer in SWFL real estate, these real estate tips are backed by 30+ years of industry experience and multi-millions sold.
From listing luxury properties to building brand-new homes and making sure your offers get accepted, you will leave this blog with new real estate strategies you can start implementing right now.
Are you ready to take your real estate knowledge to the next level?
Keep reading to discover the Top 10 Real Estate Tips from a Top Producer now.
Top Real Estate Tips for Buyers (And Their Agents)
Tip #1: Communicate your desires.
When we represent you in your home search, it’s our job to listen to your wants and needs – and honor them.
As a buyer, you know what you’re looking for. When you tell us you need 5 bedrooms, we listen. And we find the perfect properties to show you.
Working with a SWFL agent who pays attention to your desires will save you a ton of time and stress during the home search process.
Plus, it will be a much more productive and enjoyable experience for you and your family.
Don’t waste your time on agents who don’t truly listen to what you need. Work with a team that respects your wishes and does their homework to find the best matches for you.
Tip #2: Work with well-known local banks.
What’s one way to increase your odds of getting an offer accepted?
Get a pre-qualification letter from a reputable local bank.
When we’re considering offers for our sellers, we love to see pre-qualification letters from banks we know and trust.
If you send in an offer from an out-of-town bank we’ve never heard of, your offer holds less weight than your competitors.
Look for an architect that sticks with you every step of the design process.
While most architects hand over the designs to the builder, our partner Joyce Owens stays by your side as your dream comes to life.
This way, you can get your design questions answered quickly and get design advice in real time.
“There’s no way it’s possible to design a house with a client that’s perfect in a set of drawings. It really needs the vision of the architect along the way.” – Joyce Owens
When you have a team of real estate professionals alongside you, you can rest assured your design & build process will be as seamless as possible.
Tip #4: Talk to the listing agent.
Want to make sure a seller looks at your offer? Get in touch with the listing agent!
Ask them about their listing:
What makes an attractive offer for the seller?
What closing details will influence the seller to take action?
Asking these questions will help you determine how to make your offer stand out above the rest and motivate the seller to consider your deal.
Plus, having a conversation with the listing agent will also help you build trust with them. It’s a win-win.
If there’s a property your buyer’s been eyeing, pick up the phone and give the listing agent a call!
Top Real Estate Tips for Sellers (And Their Agents)
Tip #5: Get to know the buyer and their agent.
When you’re representing the seller of a property, it doesn’t hurt to know who the potential buyers are – especially when it comes to a luxury listing.
Knowing the buyer is a huge upper hand because you will start to understand their buying behavior:
Do they buy and sell property regularly?
Are they more likely to finance or buy in cash?
Do they make serious real estate inquiries, or do they play games?
Being familiar with the buyer can save a lot of time during the negotiation process.
Even if you don’t know how much money they have in the bank, you’ll be able to tell if their offer is dependable and worthwhile.
Moral of the story?
Communicate with the buyer agent and get valuable information to pass on to your seller. This can make the difference between an awesome deal and one that falls through the cracks.
Tip #6: Follow up with buyers.
When a buyer calls, answer. Even if you’re on vacation.
Take the call and be sure to follow up later. If not, that buyer will find a different agent to serve them – and that could mean a multi-million dollar sale lost.
Keep your commissions flowing by following up on a regular basis. Here’s how:
The second you land a new lead, submit the contact into your CRM, and start engaging with them through targeted messaging.
This way, you’ll make sure a follow up is never missed and thus increase your profitability.
Tip #7: Tell a story through your listing.
Does your listing tell a compelling story through images?
Your photo selection matters – it should take prospects on a journey through and around the home. After all, photos are the most clicked part of an MLS listing.
So, ask yourself this:
Would your photo organization work well in a printed book?
We encourage you to meticulously select photos that will continuously wow prospects as they scroll. In fact, images should be selected in a way that encourages people to look through the entire media library.
At McMurray & Members, we even take our listing photos and transform them into a beautiful coffee book.
This serves as an awesome real estate marketing device and a nice gift for new homeowners. It’s just one more way we go above and beyond.
Top Tips for agents Whether You Represent the Buyer, Seller or Both
Tip #8: Take yourself out of the equation.
It’s not about you. It’s about the buyer and seller.
When it comes to being a great agent, it’s important to stop thinking about what’s in it for you. Instead, focus your energy on what your client needs.
Whether you’re representing a buyer, seller or both, make sure you:
Listen to their real estate goals
Research the best options for them
Present all the information in a way that makes sense
When you are truly invested in helping people make the best real estate decisions, the commissions will come naturally. So, put your client first. The rest will follow.
Did you know Mike has been in the real estate industry for 30+ years?
He has witnessed it evolve over the decades, and he remained a top-producing SWFL agent the entire time.
Here’s Mike’s advice for how to stay relevant and successful in an ever-changing industry:
Don’t be a dinosaur. Change with the times, or you’ll get left behind.
At McMurry & Members of Royal Shell Real Estate, we are continuously implementing the latest technologies in order to reach buyers and sellers.
We pivot, innovate and integrate to stay ahead of our competition.
Here are some examples of how you can embrace the current real estate landscape:
Lead Generation Tools: We are using the Dubb System to get in front of more prospects, capture their contact information and streamline sales.
Video Marketing: We film quality video content in a number of formats: virtual tours, educational reels, live studio recordings and more.
Next Level Coaching: As part of the Tom Ferry ecosystem, we get expert advice from leaders in the industry and connect with other top producing agents around the country.
These are just a few strategies you can use to adapt and grow.
Mike’s been in the business for 30+ years, but that doesn’t mean he’s using the same strategies that worked 30 years ago.
You can either be a dinosaur and go extinct, or you can evolve and thrive – the choice is yours.
Bonus Tip: Work With a Tenured SWFL Agent You Can Trust
Are you ready to work with an agent who follows these tips like the holy grail of real estate?
At McMurray & Members of Royal Shell Real Estate, you can count on us to leverage 30+ years of experience to secure great deals for you.
Using the latest real estate marketing strategies combined with a team approach that delivers results, you will love working with an honest and dependable SWFL real estate team.
When you choose us as your SWFL agent, you get a team that is professional, pragmatic, and proven to succeed.
Are you ready to take the next step in your SWFL real estate journey?
Work with Top Producers in SWFL Real Estate.
Get in touch with McMurray & Members of Royal Shell Real Estate today:
You will appreciate working with a team who is more like an extended family, one that takes care of each other and encourages success. Plus, we are backed by the strength of Royal Shell.
