You need a plan. We’ve got one.

Our Strategy

Looking to Sell Your Southwest Florida Home?

Creating a detailed and compelling presentation for your property starts with selecting a great Realtor who has a track record of success. When you work with our team, you will receive a comprehensive digital marketing strategy catered to your home’s sale. The McMurray & Members of Royal Shell Real Estate team approaches your property marketing with


Stunning Website Content

Your home will be showcased on a stunning website page, displaying exclusive photography and videography; expertly edited to make your property’s best features stand out.


Videos Ranging from Property Tours to Community Spotlights

Buyers across the globe are treated with personalized videos of our high-end property listings. Showcasing the homes with unique virtual tours, we also optimize our listings through social media channels, including YouTube, Facebook, Instagram, and more.


Strong Social Media Presence

Highlighting the unique features of your property requires a strategy to engage your buyer through their preferred social media platforms. To ensure you get the most exposure for your listing, we prepare a targeted advertising campaign to meet your home sale needs.

email marketing

Email Marketing

With our email opt-in list and a history of successful transactions, we’ve maintained an active communications strategy with a list of hundreds of professional contacts. We drive action in our email marketing strategy by sharing stories and carefully selecting the email audience.


Personalized Service and Relationships

Our innovative marketing includes personalized service and relationships, networking with our contacts to increase exposure of your property listing and produce results.

Stunning Drone & Still Photography

We ensure the best, using state-of-the-art technology to capture the necessary angles that make it all worth while.

Thanks to years of providing exemplary service in Southwest Florida, our team at McMurray & Members of Royal Shell Real Estate maintains its dominant online presence by integrating innovative marketing and strategic outreach.